Will Quicken Loans simply rebrand to Rocket Mortgage already?
Quicken Loans launched Rocket Mortgage in November 2015, spent billions ever since then building the Rocket brand, unseated Wells Fargo year that is last America’s top shopping mortgage lender, redid the Rocket brand name in 2010, and rolled up all customer finance divisions associated with the business into Rocket-named brands.
So it is not surprising the $185 million remodeling of Cleveland Cavaliers arena—known as Quicken Loans Arena until now—will launch with Rocket branding.
The newest name is Rocket Mortgage Fieldhome, and also this would probably bring Quicken Loan’s branding journey circle that is full.
Fast history regarding the Quicken Loans brand:
Dan Gilbert founded the ongoing business as Rock Financial in 1985, sold to Intuit in 1999, and adopted Intuit’s Quicken branding to be Quicken Loans. Continue reading